Monetization Challenges & Decisions

Realization of the benefits of video monetization is predicated on the successful development and execution of a formal strategy. Strategy building encompasses an array of business and technical elements that form the basis of the strategy. The key questions typically addressed in a monetization strategy are outlined below: Subject Matter Understanding: • Are both technical…

Online Video Monetization Examples

There is a bona-fide requirement for content creators to obtain the technical capability and tools to link video displayed products and associated data to e-commerce and social media sites. For instance, if you are watching an episode of White Collar and you eye ball the suit Neal Caffrey is wearing you may desire to identify…

Online Video Trends and Opportunities

The digital retailing experience is nothing like shopping at your favorite downtown store or the familiar local mall. No longer is there a simple buyer and seller business relationship. These days, consumers have the opportunity to interact with retailers, in addition to traditional venues, in a variety of virtual ways via web and mobile apps,…