Sweden and Style

By Rosalee MacKinnon

After taking a short visit to Sweden this summer I have been exposed to new culture and style firsthand!

Sweden style isn’t all about the blonde blue-eyed bombshells, it’s about expressing your individuality through what is trendy without losing your own personality! Beyond the old-school architecture in Stockholm and the vast farmland and small city of Västerås, Swedes are staying cool with classic Summer outfits and looks.

As I walked through New Downtown, Västerås, I noticed a lot of maxi dresses on the ladies, whereas the guys stuck with long preppy shorts and slicked back hairdos. Want a similar look? Try one of these dresses from Yumi Kim or these cargo shorts from Splendid.


Celebrated between June 20th-25th, Midsummer is a huge holiday in Sweden. Since summertime is typically short, Swedes celebrate this holiday with great anticipation and joy. Adorning flowered headbands, crowns, and white outfits, the girls of Sweden sing and dance around the Midsummer pole. Men and women in traditional Swedish garments recite classic songs and dances while leading the rest of the crowd along! As I sat there in my sun hat and striped maxi dress, the white outfits and flowered headpieces could be seen on almost everyone.



Not only were the headpieces a huge accessory for the day, so was the jewelry. Chunky necklaces, colorful bracelets, and large rings were a common trend throughout my travels. If you want to try a similar look, you have to check out these accessories from Baublebar. I suggest pairing a colorful necklace with a chunky bracelet!

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All in all, my Swedish adventure was full of fun new experiences, fashion, and people. The Swedes definitely know how to dress to impress, so try their style on for size when you’re planning your next European adventure!

Midsummer photos by: visitsweden.com 

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